Wednesday, April 28, 2010

Press Release: New Spring Line

FOR IMMEDIATE RELEASE

Contact:
Eileen Viscontini, Scarlet Threads
eileen@scarletthreads.org

Dignity Never Goes Out of Style: Linking Moms with Scarlet Threads Spring Line

Beijing, China, April 21, 2010 – With Mother’s Day just around the corner, Scarlet Threads, a small social enterprise based in rural China, is gearing up to link Asian mothers with American mothers by their apron strings. Scarlet Threads has just released their 2010 Spring Line, including unique aprons and linen handbags in preparation for Mother’s Day and the spring/summer wedding season.

“These new products are beautiful,” says Carrie McKean, Scarlet Threads co-founder. “But what’s more beautiful is the transformation occurring in the lives of the women behind each stitch.”
No matter which country they call home, women care about the same things -- their children and their families. Scarlet Threads products make a great gift for Mom on her special day, and when you purchase a boutique-quality item, you become intricately connected to a woman half a world away. What better way to honor Mom than by empowering a mother just like her? A mother like Dou, whose husband’s mounting medical bills left the family impoverished and unable to provide for themselves. She’s now working for Scarlet Threads and is able to pay her son’s school fees!

Scarlet Threads is a compassionate boutique, specializing in unique products created by talented seamstresses in rural Asia. Scarlet Threads exists to make its core vision of "Work. Dignity. Beauty." a reality in the lives of its partner seamstresses by empowering them through fair trade employment. Each woman works in the safety of her own home and is able to adjust her working hours to meet the needs of her family. By not asking the seamstresses to lower the cost of their labor, sharing 5% of profits with the artisans, and an additional 5% donated to developmental projects in Scarlet Threads home village in rural China, the local community finds a compassionate influx of money in the local economy. Visit them on the web at: http://www.scarletthreads.org/


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1 comment:

  1. Carrie wrote this lovely press release. We've submitted it on two PR websites for free. Does anyone out there have any ideas on where else to submit it?

    ReplyDelete